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Data Protection at Sally AI – Your Trust is Our Priority

Our Approach to Data Protection

Safeguarding personal data is a core priority for Sally AI.
We process data strictly for the agreed contractual purposes and in line with the GDPR principles:

  • Lawfulness
  • Purpose limitation
  • Data minimization
  • Transparency

GDPR Compliance as a SaaS Provider

Sally AI complies with the EU General Data Protection Regulation (GDPR) and provides a Data Processing Agreement (DPA) under Article 28 GDPR.
Our technical and organizational measures (TOMs) are documented, regularly reviewed, and continuously updated.


We Act as a Data Processor

  • Our customers are the data controllers under the GDPR.
  • Sally AI acts solely as a data processor, processing personal data only on documented instructions from the customer.
  • Legal responsibility for data protection remains with the customer at all times.

Data Protection = Security + Transparency

We view data protection as both a legal duty and a core part of our security and quality standards.
To ensure protection and accountability, we apply:

  • Encryption at rest and in transit
  • Access controls (role-based) and multi-factor authentication
  • Transparent communication about the nature, purpose, and scope of processing